Brand photography can help you get visible, build an audience, get more clients, elevate your personal brand and grow your business.
Yes, it's the secret sauce that has been missing in your business! Read on to find out what is personal brand photography, how it can help your business and how to use your brand images to market yourself and get visible in front of your dream clients.
What is personal brand photography?
Personal brand photography is the visual representation of your brand. It's a bank of professional and high quality images that showcase your personal brand.
You are the face of your brand, and brand photography helps you visually communicate everything that your brand stands for. This can include images of you, who you work with, how you work, your space, your values, your story, you personality and so much more.
Your brand photoshoot can include images like headshots and portraits, your behind-the-scenes, lifestyle images, in-action shots...the list goes on!
What are the benefits of brand photography?
Brand photography can play a pivotal role in taking your business to the next level. Whether you're a startup or have been in business for many years, brand photography can help you build a powerful and compelling personal brand that will help you convert more in sales, get you more (and higher-paying) clients and help you become the go-to person in your industry.
Businesses that use brand photography in their visual content have greatly benefitted from the power of on-brand images in their marketing, here are a few ways you can do that too.
Brand photography can:
Help you get visible so that your clients can find you, get to know you, build trust with you, and buy from you.
Create a consistent and cohesive brand across your website, socal media and other brand assets that you use for marketing your business.
Create trust and credibility with your audience, as the face of your brand.
Allow you to stand out from the crowd and become memorable with scroll-stopping images.
Give you courage and confidence to show up consistently in your marketing.
How to use brand photography to grow your business?
There are countless ways to use brand images in marketing your business and growing your personal brand. Here are a few places where you can use your brand images to create a more consistent and cohesive personal brand across your digital marketing channels:
Website (including blog posts, pop-up boxes etc.)
Social media (on your profile, content and ad campaigns)
Sales funnels (including lead magnets and landing pages)
Email marketing (in newsletters and email campaigns)
Brand assets (from email signatures to business cards and flyers)
For a full list of where you can use your brand images across your digital and in-person marketing channels, have a look at my free Brand Visibility Guide.
Fancy a brand shoot yourself? I am based in Cheshire and photograph small businesses from coaches and consultants to restaurants and beauty clinics on the high street all across the north west. Have a look at my bespoke brand photography packages or get in touch for more information.