As a small business owner, you've got a lot on your plate. You need to serve your clients, sort out all the admin, run your social media accounts, find new leads, and of course deliver the work.
There is always a lot to do.
So perhaps getting a professional brand shoot done has not been a priority for you as you grow your small business.
But when someone finds you on Google and visits your website and finds only stock images there, or when someone you met at a networking event asks you for your social media handle, and they find only phone selfies filling up your grid, what do you think their first impression of you will be?
As you can tell, selfies and stock images just won't do.
In this post, I'm going to show you 5 ways brand photography can help you elevate your personal brand, grow your business and get more clients.
Build trust with your clients
It's a well known fact that people buy from people. And we know how much first impressions count, especially when it comes to building your brand's online reputation. We sometimes only get one chance to convert someone from a lead to a sale. Your dream clients are looking for someone to help them with their problems. But they need to get to know you, like you and trust you. Showing up as your authentic self, through your brand visuals, gives you the chance to build trust and credibility with your audience.
2. Enhance your website's user experience
Your website is like a storefront to your business. And having high quality visuals are essential in creating a beautiful and contemporary website that not only showcases your expertise and professionalism, but also enhances the user's experience, and ultimately their decision to work with you.
3. Grow your audience on social media
Content is king, especially when it comes to social media. And not just any content, but creating engaging and relevant content that helps to draw your audience into your world and build a meaningful relationship with you. Yes it's true, posting free stock images and Canva graphics can create an aesthetically pleasing look on your grid, but if the content doesn't show you, your personality, your story, then it's just another pretty account like the million others that your client can find online.
4. Pitch for more PR opportunities
As you grow your business, you will realise that PR opportunities can come in many forms. Whether it's being invited as a guest on a podcast, or being asked to submit an industry award or pitching an article for the local publication, one of the first requirements you'll get is to submit a high-quality professional headshot.
5. Stand out from the competition
Professional and high quality brand images can contribute towards creating a consistent and cohesive brand identity for your business that reflects your high level of service and professionalism, allowing you to stand out from the competition, and highlighting you as the go-to person in your industry.
There are so many other benefits of getting a professional brand shoot from building community engagement to communicating your brand's messaging through visual storytelling.
Feel free to get in touch with me if you'd like to know more about my brand photography packages and how I can help you get visible with confidence and courage so you can build your audience, attract your dream clients and grow the business of your dreams.