Why I created the Starter Kit
Most small businesses don’t struggle because they don’t know what they’re doing — they struggle because it’s hard to keep showing up.
Life gets busy, confidence dips, and posting online starts to feel like something you’re constantly behind on. Without something simple to fall back on, it’s easy to go quiet or lose momentum.
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I created the Personal Brand Starter Kit to make showing up feel easier and more doable. It gives you tools, prompts, and templates you can return to again and again, so you’re not starting from scratch every time.
The aim isn’t to do more — it’s to help you keep going, in a way that feels manageable and aligned with your business.
What This Starter Kit Covers
The Personal Brand Starter Kit brings together the core building blocks you need to show up with more confidence and consistency.
Inside, you’ll work through:
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Your brand statement, so you can clearly explain what you do and who you help.
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A Visibility Vault to collect proof, stories, stats, and talking points you can reuse.
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Your Story Bank, capturing the stories that build trust and connection.
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A Visual Bank, helping you organise and use your images and videos more intentionally.
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Brand design foundations, including colours, fonts, and simple visual cues.
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Canva templates to make creating content quicker and easier.
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How your brand shows up in action — from social media profiles to tone of voice.
This isn’t about doing everything at once. It’s about having the right pieces in one place, so you can stop starting from scratch and keep showing up with intention.
Perpetua Harris, Copywriter
Just what I needed to get my mojo back and start posting on socials again. Thanks Maira!
Lyann Farrelly,
Leadership Coach
I would highly recommend Maira for all things brand. She has a great deal of insight and expertise and gives you straight forward, no nonsense feedback.​
Jan Morton, Personal Stylist
I booked a session with Maira, it was definitely well worth it! Loads of information in a short amount of time. I'm going to take all that and have a good 'ol planning day and implement what I have learned.
Bodhi Yoga Wellness Centre
I love that you don't waffle on, you get straight to the point Maira. I feel really inspired today and found our conversation really helpful. I learned so many tips on how to be more consistent with social media content and with my business identity.
Who is this for?
This starter kit is for you if:
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You’re a coach, consultant, creative, or service-based business owner
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You want to be more visible without forcing yourself into a mould
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You’re tired of starting from scratch every time you show up online
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You want more consistency in how you present yourself and your business
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You’re ready to build a personal brand people recognise, trust, and choose
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You want practical guidance you can actually use, not just ideas
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This kit isn’t for you if you’re looking for quick fixes, shortcuts, or someone else to do the work for you. It’s also not a fit if you’re not ready to reflect, take action, and show up consistently — even in small ways.
What's Included?
When you purchase the Personal Brand Starter Kit, you’ll get:
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A step-by-step workbook to guide you through building your personal brand foundations
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Brand statement templates to help you clearly explain what you do and who you help
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The Visibility Vault framework to collect proof, stats, FAQs, quotes, and talking points
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Story Bank prompts to help you capture stories that build trust and connection
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Guidance on creating and organising a Visual Bank (images and video)
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A simple Brand Design Kit template (fonts, colours, icons)
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A list of essential Canva templates to support consistent content
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Social profile guidance to improve your first impression and visibility
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Tone of voice prompts and checklists to keep your messaging consistent
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A clear next-steps pathway into deeper brand strategy support