top of page

Hate showing your face on social media? Here's what to do! Tips from a Personal Brand Photographer

I'm just going to start with this and then get it out of the way! People buy from people....and showing up, showing your face, showing who you are, is one of the most effective and implicit ways to create the know, like and trust factor with your potential clients and customers.

But...sometimes you just don't want to show your face. You're not in the mood, you don't like being in front of the camera, you feel awkward and shy. I get it. And I'm not going to convince you to set your camera up and post on a fake smile and ask you to start shooting. At least not today.

I do think still that you need to let your followers and your community see you. You are afterall the face of your brand. So is there a way to show up without showing your face? Fortunately, yes! I've tried it with many of my personal brand photography clients who were extremely reluctant to put themselves in front of the camera (perhaps just like yourself?). but they knew that it was SO important for increasing their visibility and attracting their clients to their business.

This is what Rachel Beekman, one of my personal brand photography client had to say, who HATES getting her photos taken:

I am very awkward in front of the camera but Maira made me relax and have fun with it! I love the photos and they are going to cut my marketing time by half!

So are you ready to find how you can avoid that awkwardness, whether you are taking the photos yourself or you have hired a personal brand photographer?

3 Tips To Show Up & Not Show Your Face

Tip 1: Show your Behind the Scenes

Take photos of yourself working - you can be typing away on your laptop, you can show yourself taking notes in your journal, you can be sketching something, you can be packaging or labelling up a product, you can show yourself speaking to a client on the phone...there are so many options where you don't need to look in the camera, but your clients and customers can still see you.

Personal Brand Photography Cheshire

Tip 2: Show Yourself Talking to Someone

Your customers and clients want to see your 'human' side...they want to know what kind of person you are, how you engage with people, and what that experience would like if they hired you or purchased something from you. Here is a my personal brand shoots, I invite my client's friends and family to join us in some of the shots, so it looks like they are speaking to their customers, clients or suppliers. Even if you don't have anyone around, you can still pretend that you are speaking to your client...and I know, it might seem silly at first, but there is no one around and if you don't like the photos, just delete them. But at least give it a try.

Brand Photographer Cheshire

Tip 3: Show Your Interests

I like to call these the 'Personality Shots', these images tell your story and show your uniqueness, without forcing you to look into the camera and strike a pose! You can take photos of yourself, or in a brand shoot, your photographer could take these for you, and you can across your social media, on your website and in your newsletters. Here are some ideas for you to try:

  • Reading a book or a magazine

  • Drinking a cup of tea or coffee

  • Lacing your shoes for a run

  • Rolling out your yoga mat

  • Making a smoothie or a salad

  • Dancing to your favourite tunes

  • Scrolling on your phone

Business Photographer Cheshire

See, that wasn't so hard! I'll say it again but YOU are the face of your brand, and there are so many ways you can show up consistently and increase your business visibility....the hardest part is to just start. When I first began my own journey as a Personal Brand Photographer, my business mentor had this to say:

You might think that its the business that makes the brand, but in fact, its the brand that makes the business.

For more tips on how to grow your brand, I have a free guide that will help you increase your visibility, attract your ideal clients and get you more sales. Click here: Visibility Guide to download and start growing your brand!

Feel free to get in touch with me at and why not book a free 30 minute consultation with me where I can learn more about your business and give you some advice on what you can do to take your branding to the next level.

Free Guide to Grow Your Brand Personal Branding Photography Cheshire


bottom of page