THE SHOW UP PLAYBOOK
Know what to say. Create content that sounds like you. Show up consistently.
You know you need to be more visible, but knowing what to post, and actually finding the time to create it, isn't always easy.
The Show Up Playbook is a practical workbook that helps you get clear on what you want to be known for, uncover content ideas from your own knowledge and experience, and make showing up online feel easier.
Less overthinking. More showing up.
Why I created the Playbook?
You know you need to show up. So why does it feel so hard?
You sit down to create content and suddenly you don’t know what to say.
Is this interesting enough? Haven’t I said this before? What will people think? Does anyone actually care?
So you overthink it, save another half-finished draft, or decide you’ll come back to it when you’ve got more time.
And when client work and life get busy, showing up is usually the first thing to disappear off the list.
The problem isn’t that you have nothing to say.
You’ve got years of knowledge, experience, stories, opinions, client conversations and ideas to draw from. You just need a way to get them out of your head and turn them into content.
That’s exactly why I created The Show Up Playbook.
To help you stop staring at a blank screen, get clear on what you want to say and make showing up feel a whole lot easier.
Everything you need to make showing up easier
The Show Up Playbook takes you through a simple process to help you work out what you want to say, find more things to talk about and create content that feels like you.
Put the foundations in place so creating content feels easier, quicker and much less overwhelming.
Inside, you’ll:
Get clear on what you want to be known for
Work out the key things you want people to associate with you and your business, so your content has more focus.
Create your core message
Put into words who you help, what you help them with and why it matters. And create content that sounds like you.
Build your Visibility Vault
Turn your expertise, FAQs, client wins, opinions and ideas into a bank of things you can talk about in your content.
Create your Story Bank
Work out the key things you want people to associate with you and your business, so your content has more focus.
Build your Visual Bank
Get organised with photos and video so you’ve always got something ready when you want to post.
The Show Up Playbook is for you if…
You know you need to be more visible, but actually showing up keeps getting pushed down the list.
You’ll probably recognise a few of these:
✓ You regularly sit down to create content and wonder what to post.
✓ You’ve got plenty of knowledge and experience, but struggle to turn it into content.
✓ You overthink what you’re going to say and sometimes end up saying nothing at all.
✓ You show up in bursts, then disappear when work or life gets busy.
✓ You want people to understand what you’re really good at and what you want to be known for.
✓ You want your content to sound more like you, rather than feeling forced, polished or generic.
✓ You’d love to have a bank of ideas, stories, photos and video you can draw from instead of starting from scratch every time.
✓ You’re ready to stop waiting until everything feels perfect and start putting yourself out there.
You don’t need more pressure to post. You need to make showing up easier.
That’s what The Show Up Playbook is designed to help you do.
Imagine not starting from scratch every time you want to post.
Instead of opening Instagram or LinkedIn and wondering what on earth to say, you’ll have something to come back to.
Your messages. Your ideas. Your stories. Your expertise. Your opinions. Your photos and video.
All the things that make your business — and your content — yours.
After working through The Show Up Playbook, you’ll have:
✓ A clearer idea of what you want to be known for
✓ Key messages you can come back to again and again
✓ A bank of content ideas based on what you already know
✓ Stories and experiences you can turn into content
✓ Client wins, FAQs and opinions ready to talk about
✓ A more organised bank of photos and video
✓ A clearer sense of how you want your content to sound
✓ A simpler way to keep showing up without reinventing the wheel every week
Because you don’t need to constantly come up with something new.