Be Known.
3-Month 1:1 Personal Brand + Visibility Mentoring
You don't just want to show up.
You want to become known for something.
BE KNOWN is my 3-month 1:1 mentoring experience… for established women in business who want to build a personal brand and reputation that gets them recognised, remembered, trusted — and ultimately chosen.
Together, we'll get clear on what you want to be known for, who needs to know you and where you need to become more visible.
Then we'll build a visibility strategy that gets you out of the cycle of simply posting more content and helps you intentionally grow your reputation, reach and opportunities.
Because visibility gets you seen.
Being known gets you chosen.
You're showing up. But are people remembering you?
You're posting.
You're networking.
You're sharing your work.
Maybe you're going to events, writing blogs, appearing on podcasts or saying yes to the occasional speaking opportunity.
You're doing things to make yourself visible.
But there's a difference between being visible and becoming known.
If someone came across your name today, would they immediately understand:
Who you are?
What you stand for?
What you're brilliant at?
What makes you different?
Why they should trust you?
And most importantly...
Would they remember you?
BE KNOWN is about moving beyond simply putting yourself out there and intentionally building a reputation around what you want to be known for.
Visibility Is Bigger Than Social Media.
You do not need to post every day.
And you definitely don't need to be everywhere.
You need to be in the right places, in front of the right people, talking about the right things.
For one business, that might mean LinkedIn and thought leadership.
For another, it might mean speaking, networking and podcast appearances.
It could mean collaborations, PR, searchable content, email marketing, strategic partnerships or becoming more intentional about referrals.
And yes, social media might be part of it.
But social media is a visibility channel. It isn't your entire visibility strategy.
Inside BE KNOWN, we'll work out which channels and opportunities make sense for your business, your audience and what you want to become known for.
Because the goal isn't to be everywhere.
It's to become known in the places that matter.
People buy from people.
And trust isn't built from one perfectly written post or one beautiful set of brand photographs.
It's built over time.
Through the ideas you share.
The stories you tell.
The opinions you're willing to own.
The expertise you demonstrate.
The rooms you put yourself in.
And the way you consistently show people who you are and what you stand for.
That's what personal branding means to me.
Not creating a polished version of yourself.
Becoming more intentional about letting people see the real one.
The program offered a wealth of amazing advice both for my business and my social media strategy and I couldn't have wished for a better coaching session to help me collect, reflect and align my goals ready for the new year.
Kate Cubley, Vocal Coach
From Showing Up To Standing Out.
BE KNOWN is three months of personalised 1:1 support designed to help you build a personal brand around who you are, what you know and what you want to be known for.
What needs to happen for more of the right people to know who you are and what you're brilliant at?
There's no generic formula.
We'll look at your business, positioning, personal brand, confidence, message, content, network and current visibility and identify what's actually getting in the way.
That might mean where they need to be visible, who they need to be known by, thought leadership, speaking, networking, podcasts, collaborations, PR opportunities, referrals, partnerships, email and search/discoverability.
Or simply becoming more consistent with the things you already know work.
We won't do things because someone on Instagram told you that you should.
We'll focus on the visibility activities that make sense for your business.
The goal is simple: when the right person needs what you do, I want them to think of you.
What Does It Take To Be Known?
CLARITY
We'll define what you want to be known for and make sure your personal brand reflects where you want your business to go.
AUTHORITY
Being good at what you do isn't enough if nobody knows it.
We'll look at how you can demonstrate your expertise, develop your point of view and become someone people recognise as a credible voice in your space.
MESSAGE
We'll strengthen what you say, the ideas you want to own and the stories and perspectives that make your personal brand distinctly yours.
CONTENT
We'll turn your expertise into content that demonstrates what you know while giving people an opportunity to get to know you.
VISIBILITY
We'll work out where and how you need to show up so the right people see your expertise consistently, without feeling like you need to be everywhere.
RELATIONSHIPS
Some of the biggest opportunities in business don't come from an algorithm.
They come from people.
We'll look at the relationships, communities, collaborators, referral partners and networks that could help open doors and introduce your expertise to new audiences.
CONSISTENCY
Because personal brands aren't built in a day.
I'll help you keep showing up, refining what you're doing and building momentum over time.
Strategy Is Useful. Implementation Changes Things.
You probably don't need another course sitting unfinished in your inbox.
And you don't need another strategy document you look at once and then forget about.
BE KNOWN is designed around learning, implementing and refining.
You'll understand what you need to do.
You'll actually do it.
And you'll have support, challenge and accountability while you do.
➡︎ STRATEGY + TEACHING
I'll teach you the principles behind personal branding, thought leadership, visibility, audience building, relationships and turning visibility into opportunities.
But this isn't about following my exact formula.
You'll apply those principles to your business, your audience and your goals.
➡︎ GROUP COACHING + HOT SEATS
This is where we make it personal.
Bring your ideas, questions, opportunities and things you're stuck on.
We'll work on them together so you leave knowing what your next move is.
➡︎ IMPLEMENTATION
Every session leads to action.
You'll test things.
Send the pitch.
Write the post.
Make the introduction.
Contact the podcast.
Go to the event.
Build the relationship.
Follow up.
Then we'll look at what's happening and refine your strategy.
➡︎ ACCOUNTABILITY
Because knowing what to do and actually doing it are two different things.
You’ll have me alongside you to keep you focused, challenge the overthinking and make sure the things we talk about actually get done.
Imagine Being Known For What You Do Best.
Not wondering what to post every Monday morning.
Not constantly changing your message.
Not comparing yourself to everyone else online.
Not hiding behind your business.
And not feeling like you have to be on every platform just to stay relevant.
Instead...
➡︎ You know what you stand for.
➡︎ You know what you want to say.
➡︎ You know where you need to be visible.
➡︎ Your content has a purpose.
➡︎ You have the confidence to share your expertise.
➡︎ You start putting yourself forward for opportunities instead of waiting to be discovered.
➡︎ People recognise your name.
➡︎ You're invited to speak.
➡︎ You're recommended.
➡︎ You're approached for collaborations.
➡︎ You're invited onto podcasts.
➡︎ People introduce you to people you should know.
➡︎ Opportunities start coming to you.
And when they're ready for what you offer...
You're already the person they think of.
That's what we're building.
Maira has a deep knowledge of how to build an online brand and how to combine her marketing skills with her love of photography. She gave me unbiased, insightful and valuable feedback which I will be actioning. Maira was able to quickly understand me and my brand and tailored her advice perfectly to fit with my vision. She was also not afraid to challenge me - which I loved!
Many Sinclair, Life Coach
BE KNOWN Is For You If...
You're already showing up but you don't feel like your visibility is translating into enough recognition, opportunities or clients.
You're established in what you do, but not enough people know about you.
You know you're good at what you do, but struggle to articulate what makes you different.
You've relied heavily on social media for visibility and want to think bigger.
You want to share more of your expertise, personality and opinions without overthinking everything.
You want to explore opportunities beyond posting, from speaking and collaborations to networking, podcasts, thought leadership and PR.
You want to become more intentional about the people, platforms and rooms where you show up.
You're ready to build a reputation, not just create more content.
You're ready to build a reputation, not just create more content.
And you're prepared to actually put yourself out there and do the work.
What's Included In BE KNOWN?
BE KNOWN combines strategy, mentoring, implementation and accountability to help you intentionally build your personal brand, visibility and reputation.
1:1 MENTORING
We'll meet fortnightly over three months for focused 1:1 mentoring, strategy and implementation.
There’s no rigid curriculum because your business, goals and visibility challenges are unique to you.
We might work on your positioning and personal brand, thought leadership, content, visibility channels, relationships, discoverability or turning attention into opportunities.
Every session is focused on what will move you forward most.
PERSONALISED FEEDBACK
You’ll have my eyes on your positioning, messaging, content, ideas and visibility strategy throughout our time together.
We'll look at what you're doing, what’s working, what isn't and what you should focus on next.
So instead of constantly second-guessing yourself, you'll have someone to bounce ideas off, challenge your thinking and help you make decisions.
YOUR PERSONAL BRAND TOOLKIT
You'll get access to my practical Personal Brand Toolkit to help you explore your story, expertise, values, personality, opinions and the things you want to become known for.
You'll use it to build a bank of ideas and perspectives that can feed your content, conversations, speaking, podcast appearances and wider visibility.
YOUR 90-DAY VISIBILITY ROADMAP
You don't need to be everywhere. You need to be strategic about where you're visible.
Together, we'll create your personalised 90-Day Visibility Roadmap based on your goals, audience, business and what you want to become known for.
We'll look beyond posting and identify:
➡︎ Who you need to reach.
➡︎ Where those people spend their time.
➡︎ Who already has their attention.
➡︎ Which channels make sense for you.
➡︎ Which relationships you should be building.
➡︎ Which opportunities deserve your time.
Your roadmap might include content, social media, email, networking, collaborations, speaking, podcast appearances, PR, thought leadership, partnerships, referrals or search.
Then we'll decide what actually matters and start implementing it.
Because you don't need more things to do.
You need the right things to do.
YOUR MINI CONTENT SHOOT
Knowing how you want to show up is one thing. Having fresh content to help you do it is another.
As part of BE KNOWN, you'll join me at one of my quarterly Mini Content Shoot days.
In 30 minutes, we'll create 25 photographs and video clips aligned with the personal brand we're building together, giving you fresh content to put your visibility strategy into action.
ACCOUNTABILITY + IMPLEMENTATION
BE KNOWN isn't about leaving with a beautiful strategy and doing nothing with it.
You'll have me alongside you for three months to keep you focused, challenge the overthinking and make sure the things we talk about actually get done.
We'll set actions. Implement them. Review what's working. Adjust where necessary. And keep moving.
Because becoming known doesn't happen because you had one brilliant idea.
It happens because you repeatedly put the right ideas in front of the right people.
Your BE KNOWN experience includes...
➡︎ 3 months of private 1:1 mentoring
➡︎ Fortnightly mentoring + strategy sessions
➡︎ Weekly WhatsApp accountability check-ins
➡︎ Personal Brand Toolkit
➡︎ Personalised 90-Day Visibility Roadmap
➡︎ 30-minute Mini Content Shoot
➡︎ 15 photographs + video clips
➡︎ Ongoing feedback, challenge + accountability
Investment: £1,497
or 3 monthly payments of £499
Get Clear. Show Up. Be Known.
GET CLEAR helps you work out what you want to say.
SHOW UP gives you the confidence and content to start putting yourself out there.
BE KNOWN is for you if you're already showing up, but you want to become much more intentional about building your visibility, authority and reputation.
You're ready to think beyond simply posting.
You want more of the right people to know your name.
And you want to build the kind of reputation that creates clients, referrals and opportunities.
Before the session I was struggling to get clear on my audience and what to talk about in my content. In just one session Maira helped me define exactly who I want to help, clarified my content pillars and showed me how to position myself as an expert. I left feeling clear, confident and excited to start creating content again.
Joanne Goodwin, ADHD Consultant
Meet Your Mentor
I've built my own business by putting myself out there.
Not through one magic platform or marketing tactic.
Through content.
Photography.
Speaking.
Networking.
Podcasting.
Collaborating.
Building relationships.
Sharing my ideas and being willing to let people know what I stand for.
And I've experienced the other side of visibility too.
The overthinking.
The comparison.
The wondering whether you have anything interesting to say.
The temptation to hide behind your work rather than put yourself at the centre of your brand.
That's why my approach isn't about making you louder or turning you into somebody else.
It's about helping you become more confident owning who you already are, what you already know and what you want to become known for.
Then building a strategy that helps more of the right people know about it.
That's what we'll do together inside BE KNOWN.